Bruce understand the needs of small business owners and is an advocate for education. He was a small-business owner and operator, with over 30 years of experience, and he has worked teacher and as an administrator. Bruce was the executive director for the Big Brothers Big Sisters of Wetaskiwin from 1986 to 1991.
Bruce is a big supporter of sports, literacy organizations and youth centres throughout the Wetaskiwin-Camrose area. He has coached various sports including baseball, hockey, volleyball and cross-country skiing.
Bruce and his family live in rural Wetaskiwin, where Bruce enjoys an active lifestyle with running, hiking and walking his dogs.
Bruce has a master's degree in education, which he received from the University of Alberta. He also has a bachelor of education degree from the University of Calgary.